About Us

Our Mission

Westlink Consulting is committed to bridging the cultural and linguistic gap for Chinese authors wishing to enter the UK market. Our mission is to provide comprehensive support through every step of the publishing process, from translation to marketing, ensuring that each author’s unique voice is heard and appreciated by a wider audience. We believe in the power of stories to transcend boundaries and cultural differences, and we aim to make these stories accessible to all.

Meet Our Founder: Vivian Ni

Vivian Ni, former manager of the UK’s leading Chinese bookshop, Guanghwa Bookshop, has dedicated her career to fostering cross-cultural understanding through literature. As a trustee of Paper Republic, a charity promoting Chinese literature in translation, and a former editor at Asia Briefing, where she specialized in economic studies on China and Asian emerging markets, Vivian has consistently worked at the intersection of culture, literature, and global discourse.

Her rich professional background and passion for bridging cultures have shaped Westlink Consulting Ltd into a vibrant hub of creativity, professionalism, and cultural exchange. Through her work, Vivian continues to champion the global reach of Chinese literature and its profound ability to connect people and ideas across boundaries.