Building bridges between Chinese voices and the English-speaking world

Stories that travel. Cultures that connect. People who feel seen.

We believe Chinese voices deserve a visible, respectful place in international literary and cultural conversations. Our work aims to increase understanding, deepen empathy and open pathways for dialogue between cultures.

Whether through a book, an event, a translation, or a community gathering, we create experiences that help people feel connected — to stories, to ideas and to each other.

Our Vision

How We Work

Thoughtful. Collaborative. Culturally grounded.

Across all our activities, we work intentionally and closely with the people we support — authors, translators, readers, artists and community members.
Our approach values depth over volume, clarity over noise, and authenticity over trend.

We are here to represent Chinese voices with care, and to help them be heard widely, respectfully and meaningfully.

West Link Consulting Ltd was founded with a simple belief: that stories are one of the most powerful ways people connect, make sense of their lives, and understand one another. Our mission is to bring Chinese literature, culture and perspectives into meaningful dialogue with readers, communities and institutions across the English-speaking world.

Through publishing, consulting and community programmes, we offer thoughtful, human-centred spaces where stories can travel, grow and inspire.