Privacy Matters

West Link Consulting Ltd
Last updated: 1/12/2025

West Link Consulting Ltd (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, store and protect the information you share with us through our website, services and community activities.

We are a company registered in England and Wales.
Company name: West Link Consulting Ltd
Website: https://www.westlink.uk
Contact email: info@westlink.uk
Registered address: 128 City Road, London EC1V 2NX

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data we collect

We collect and process personal information only when necessary. This may include:

Information you provide directly

• Name

• Email address

• Phone number (if provided)

• Messages or enquiries sent through contact forms

• Newsletter sign-ups

• Event registrations (online or in-person)

• Information voluntarily shared during consultations or service discussions
  
  

Information collected automatically

• IP address

• Browser type and device information

• Pages visited and interaction data

• Cookies (see our Cookie Policy)

Information for services

If you work with us through West Link Books, Publicity & Visibility Support, or LINKHouse, we may also process:

• Manuscripts or sample writings you submit

• Author biographies

• Project information needed for consultancy or editorial work

We only collect what is necessary for the purpose described.

2. How we use your data

We may use your data for the following purposes:

• Responding to your enquiries

• Providing consultancy or publishing-related services

• Communicating about events, workshops or community programmes

• Sending newsletters or updates (only with your consent)

• Managing event sign-ups and communication

• Improving our website and digital services

• Maintaining our internal records

• Fulfilling legal or regulatory obligations
  

We do not sell or share your personal data for marketing purposes.

3. Legal basis for processing

We rely on one or more of the following legal bases:

• Consent: when you subscribe to newsletters, join events or request information

• Contract: when processing data to deliver services you have requested

• Legitimate interest: improving our site, maintaining security, or communicating with you regarding your enquiry

• Legal obligation: where required by UK law

You may withdraw consent at any time.

4. How we store and protect your data

We take reasonable technical and organisational measures to keep your data secure, including:

• Encrypted email and secure servers

• Access controls and password protection

• Using GDPR-compliant third-party providers
  

We retain data only as long as necessary for the purposes described.

5. Sharing your data

We may share your data only with trusted service providers acting as “data processors,” such as:

• Website hosting providers

• Email hosting

• Event or video tools

• Email newsletter services
  

These providers operate under GDPR-compliant agreements and cannot use your data for their own purposes.

We never sell your data.

6. LINKHouse and community activities

LINKHouse is a not-for-profit cultural initiative supported by West Link Consulting Ltd. If you sign up for LINKHouse events, newsletters or community groups (including Understanding China in Books), we process your data only for:

• Event administration

• Sharing updates about LINKHouse activities

• Providing community-related information
  

We will not use LINKHouse data for commercial marketing unless you have explicitly agreed.

7. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Correct inaccurate or incomplete data

• Request deletion (“right to be forgotten”)

• Withdraw consent at any time

• Restrict or object to certain types of processing

• Request a copy of your data in portable format
  

To exercise your rights, contact: info@westlink.uk

We will respond within 28 days.

8. Cookies

Our website may use cookies for functionality, analytics or embedded content.
You can manage or reject cookies using the cookie banner and your browser settings.

For details, see our Cookie Policy.

9. Third-party links

Our website may contain links to external sites. We are not responsible for their privacy practices. We encourage you to read their privacy policies.

10. Changes to this policy

We may update this Privacy Policy to reflect changes to our practices or legal requirements. Revised versions will be posted on this page with an updated date.

11. Contact us

If you have questions or concerns about this Privacy Policy, please contact us:

Email: info@westlink.uk
Company: West Link Consulting Ltd

Privacy Policy